In your own words, what does your company do?
Side Hustle Nation is the leading resource and community for aspiring entrepreneurs and people looking to make extra money and build a business in their spare time.
We produce high-quality written articles, in-depth how-to guides, and an award-winning podcast featuring successful side hustlers.
📈 Monthly revenue: $35,000
📈 ~% Churn: N/A
📈 ~% Net profit: 85%
📈 Funding: N/A
📈 Initial cost/investment to start the company: Less than $250.00
📈 Number of team members: 7
📈 Number of founders:1
📈 Started 2013, May
How does the company make money?
💰 We sell podcast sponsorships on The Side Hustle Show and newsletter sponsorships in our emails.
💰 We monetize website traffic with affiliate partnerships from over 100 brands.
💰 A small portion of revenue comes from digital product sales: books, workbooks, and online courses.
3 strategies that have worked to attract and retain customers?
✅ Podcasting: The Side Hustle Show wasn’t a hit right out of the gate, but slowly grew a loyal following and has become a very important relationship-building channel.
✅ SEO: The website ranks well in Google for phrases like “side hustle ideas”, which brings new readers and customers into the fold.
✅ Facebook Group: The Side Hustle Nation Facebook group started as an extension of the podcast and email audience, but now gets recommended by Facebook organically. It’s another important touch-point for existing community members and a point of discovery for new audience members.
✅ Self Publishing: I have several books on Amazon, including a well-rated free one, that brings new people into Side Hustle Nation.
3 things that you’ve learned about hiring and retaining great talent?
✅ Start with the end in mind: It’s hard to define a role when you don’t have a clear picture of what success in that role looks like. Paint the picture of what a job well-done looks and feels like to set both you and your new hire up for success.
✅ Build your process library: When I made my first full-time hire, their workflow was entirely in my head, and I wondered why they just weren’t getting it! It took a while to create the step-by-step recipe for them to follow, and make a living document, not something set in stone, so they can update it if they find a better way.
✅ The Rule of 2: A friend shared this productivity rule with me. If you ever find yourself doing a task a 2nd time — and can see yourself having to do it again — pause and create the process documentation and hand that works over to a teammate. That prevents you as the business owner from spending too much time on repetitive in-the-weeds tasks and frees up your time to work on the bigger picture.
